Preserving Nature, One Ferment at a Time: Freshly Fermented Supports the South Downs Trust

At Freshly Fermented, we’re passionate about all things natural – from the live cultures in our jars to the landscapes that inspire the very ethos of what we do. That’s why we’re proud to support the South Downs Trust, the official charity of the South Downs National Park.

The South Downs is more than just a beautiful stretch of southern English countryside. It’s a living, breathing landscape steeped in history, culture, and biodiversity – and it plays a vital role in the wellbeing of our environment, our wildlife, and ourselves.

From the rolling chalk hills and ancient woodlands to the rare butterflies and bustling hedgerows, this stunning National Park is a treasure trove of natural beauty. It’s also an important source of local food, clean water, and fresh air – all things that deeply align with our mission to promote health and sustainability through fermented foods.

Why the South Downs Trust?

The South Downs Trust is dedicated to protecting and enhancing the natural beauty, wildlife, and cultural heritage of the South Downs for future generations. Their work spans:

• Wildlife conservation – protecting rare species and restoring vital habitats
• Climate action – through tree planting, rewilding, and sustainable land use
• Community and education projects – helping young people and underrepresented groups engage with nature
• Improving access to nature – making the South Downs a welcoming and inclusive space for everyone

These are not just admirable goals – they are essential. In a world where biodiversity is under threat and disconnection from nature is growing, the work of the South Downs Trust is more urgent than ever.

How Freshly Fermented is Getting Involved

We’re proud to stand alongside the South Downs Trust as a business supporter. As part of our commitment, we’re now giving every customer the opportunity to donate directly to the Trust at checkout when you shop online with us.

Whether you’re stocking up on sourdough starters, milk kefir grains, kombucha kits, or anything else from our fermenting range, you’ll now see a simple option to add a small donation before you complete your order.

100% of your donation goes straight to the South Downs Trust – and every penny makes a difference.

You can also donate here by visiting their website:

Why It Matters

Fermentation teaches us patience, respect for natural processes, and the importance of balance. These same values underpin the work being done across the South Downs National Park. Just like a SCOBY or a colony of kefir grains, the ecosystem in the Downs is alive, interconnected, and in need of careful tending.

When you donate, you’re helping to:

• Restore wildflower meadows
• Plant native trees
• Create nature-friendly school programmes
• Fund youth rangers and volunteers
• Reintroduce wildlife species to the landscape
• And so much more

By supporting the South Downs Trust, we’re not just protecting the landscape – we’re investing in healthier communities, a more sustainable future, and a deeper connection with the natural world.

Join Us in Supporting the Land That Feeds Us

We often say that good fermentation starts with good ingredients – and that means good soil, clean water, and thriving biodiversity. That’s why this partnership means so much to us. The South Downs has always inspired our work, and we’re honoured to give back to the land that helps make it possible.

So next time you’re checking out on our website, please consider adding a donation to the South Downs Trust. No matter how small, your generosity will help preserve something truly special.

Let’s ferment change together – for the planet, for future generations, and for the love of nature.

With gratitude,
The Freshly Fermented Team